The Main Developments of E-Marketing Based on a Comprehensive Essay

The Main Developments of E-Marketing Based on a Comprehensive Literature Review - Essay Example The main interest of a business is to know what their consumers’ need. The advantage of this type of marketing is that it customizes its offers, personifies the sites, and this provides added value. The customer can choose whatever he wants and other varieties that have been offered. This also improves the loyalty of the customer. The traditional type of marketing was only focused with the physical appearance of the product. Using the internet the cost paid by the consumer and the profit expected are both put in check. The customers can purchase whatever they like on the internet wherever they are, and get the item delivered to them instead of them going around physically and wasting time. Internet marketing offers a two way communication. These means that a business could easily fit in a customer’s needs, and provide whatever the market needs. Another advantage of internet marketing is that it reduces the many advertisements done on TV and radio, hence minimizing costs of selling the business. The speed of communication is also favored between the buyer and the seller. Time is saved unlike the way it was done traditionally. During the transportation of the products purchased, there could have been delivery obstacles, leading to insufficiency, but e-marketing has really reduced such inconveniences. It can also be noticed that transportation costs are reduced as the customer will not travel from point to point in search of a product in the market. A customer will also enjoy the reduced transaction costs and will not be suffocated by time and space. Internet marketing has helped the upcoming business in their difficult areas like unskilled labor, reduced business costs and increased productivity, inadequate capital and unavailability of good infrastructure. HOW TO DETERMINE IF E-MARKETING IS WORKING FOR YOU OR NOT When determining this, one should look at the effectiveness of a marketing strategy. It should be cheaper, faster and better than previou sly. There are some ways in which industries and organizations can measure if E-Marketing is working for them or not. As (Mokhtar & Burgess, 2002pp1368) suggests, â€Å"Increased revenue per employee, customer satisfaction, reduced inventory, increased sales per salesperson, an increase in market share and increased profits† are some of the ways in which the success of internet marketing can be determined. LIMITATIONS OF E-MARKETING ESPECIALLY TO SMALL ENTREPRISES Most of these enterprises lack E-infrastructure, they are not aware of what is happening, limited capital, low technology skills, unskilled labor, social and cultural inhibits just to mention but a few. These barriers have always pulled their business backwards. Strict policies in some countries could also affect the good performance of the businesses. Culture can be a barrier when looking at the ICT adoption. ADVANTAGES OF E-MARKETING It is vital to note that the traditional marketing activity occurs in three main channels. Distribution Transaction Communication. These advantages are divided into three main parts. They include Communication channel: information can be easily exchanged from the buyer to the seller. This can improve how the organization interacts with the customer and have a perpetual experience. By communicating directly with the customer, on is able to gather

Classical and Greek Hero Essay Example | Topics and Well Written Essays - 2250 words

Classical and Greek Hero - Essay Example 34-47). This paper discusses and compares classical hero and Greek hero in the context of the examples from the novels "The Odyssey", "Oedipus The King" and "Beowulf" in a concise and comprehensive way. - Odysseus, the king of Ithaca, was a hero of the Trojan War in the Iliad. It was his idea to build a huge wooden horse, hide Greek soldiers inside, and smuggle them into the city of Troy to capture it. The Odyssey is the story of his long and magical trip home after the war. - Achilles was the greatest warrior of the Greeks, and fought and died in the Trojan War. He was shot by an arrow in the heel, the only weak part of his body. The tendon that connects the human calf and heel is called the Achilles tendon. Burton (pp. 34-47) discusses that the most popular hero was Herakles, or Hercules. The most famous of his deeds were his 12 labors. They included killing the Hydra, a many-headed monster, and capturing the three-headed dog Cerberus, who guarded the gates of the Underworld. Hercules was so great a hero that the gods granted him immortality. When his body lay on his funeral pyre, Athena came and carried him off to Mount Olympus in her chariot. Blackmore (pp. 135-162) mentions that Homer's epic poems the Iliad and the Odyssey created a classical setting for Greek Heroes. These poems are full of battles, peril, violence and war and adventures that portray the heroic characters be courageous. The heroes, in these poems, face a barrage of arrows without flinching and are ruthless enough to kill many men without regret. The heroic characters battle for love, duty, and to protect their homes and families and beloved. A hero is understood in Greek mythology as a person of divine ancestry who has an unlimited and unprecedented courage, strength and power and it is celebrated by both the gods and people. Classical and Greek heroes portray traits of strength, ability, resourcefulness, honor and pride and power. Homer's heroic characters depict these characteristics by confronting challenges through out the poems (Blackmore, pp. 135-162). In ancient Greece, it was a widely accepted value to strive for a hero's excellence. Homer's Iliad and Odyssey do not explicitly detail the characteristic of excellence or a hero, but the behavior of the heroic characters can be analyzed to derive these attributes. Odysseus, Achilles and Diomedes are three of Homer's most noteworthy characters in his epic poems that demonstrate the values of a hero's excellent. They personify what was expected of a classical Greek hero (Blackmore, pp. 135-162). Knox (pp. 78-86) discusses that one of Homer's most controversial heroes is Odysseus from the Odyssey. Odysseus, the king of Ithaca, is a key example of the traits that were expected from a hero. He was known for his